GRAZER
SPIELSTÄTTEN
CONCEPT
LOGO
I have always felt that the cultural scene plays a major role in shaping the graphic design landscape of a place. With this in mind, this project was conceived. I wanted to create a design that would be recognizable and contemporary, yet still carry the elegance and legacy of such an institution.
I used very clear, iconic logos that reflect the distinctive architectural shapes of each venue. The logo was designed to function both as an umbrella identity for all three venues and individually for each one. The way the logo is applied visually links all three locations and provides information about which venue events will take place at.
This is a conceptual redesign project created for portfolio purposes. Original content and imagery are sourced from Grazer Spielstätten https://spielstaetten.buehnen-graz.com/grazer-spielstaetten/orpheum-graz/ and are used here solely for demonstration.